Let’s face it, gambling platforms, including mobile bingo apps, have been shunned by Google and Apple for a long time. The former doesn’t allow casino apps to be published on Google Play, while the latter doesn’t have casino apps on Apple Store.
Well, this curtailed the growth of the online gambling industry. This is considering gambling operators have invested heavily in mobile-optimised casino apps, and most of the gambling is now on mobile devices.
At the moment, it’s hard for players to install casino apps, even though they are available. For example, a bingo fan must install the bingo app using a direct link provided by the bingo site or third-party sources. Well, it’s mostly hard to find the download link, or at times, third-party links come with malicious scripts.
Google’s Change In Stance
Fortunately, Google has changed its stance on gambling apps, including bingo apps. As of 1st March, Google updated its policies. In the new changes, gambling apps, including mobile bingo apps, would be allowed on Google Play Store. The list of apps accepted would include real and free money casino and sportsbook mobile apps. But of course, there are some restrictions.
Apple will probably follow suit to keep up with Google after this new move. But then, it will be expensive for operators as the iOS apps must be built natively for iOS to be accepted on Apple Store.
A Boost to Gambling Operators
Having gambling apps on Play Store is a boost for Google. But then, it’s the gambling operators that will reap the most now that their apps will be on the most popular mobile apps marketplace. That means a better reach, and importantly, better acquisition now that mobile casino apps offer a better gaming experience.